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Tom Drumheller, Chief Executive Officer
Drumheller has 29 years accumulating his extensive expertise in administration, operation and development of unique hotel and restaurant properties. He is committed to exceeding guest expectations via innovation, quality, teamwork, exacting budgeting/projections, tight control over operating expenses and managing profitability
As CEO of this progressive and innovative company Drumheller’s responsibilities include short and long-range planning, implementation of the company vision, project development, marketing, bank and investor relations, mentoring of key managers and overseeing the company’s management-training program. His 29 years of hospitality experience have been key in developing our existing team of positive, capable, strong managers who operate with a keen sense of urgency and creativity. His strong leadership, sense of humor and outstanding people skills help to define a company that stands out from its competition with engaging, invested and quality employees.
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PO Box 1037 - Cannon Beach, Oregon 97110
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Patrick Nofield, President
Patrick Nofield brings with him an extensive work history of over 19 years in the hospitality industry including 16 years with Steve Martin Management, where he served as Executive Vice President. In his current position as President of ELC Nofield is responsible for operational development and administration of the lodging properties. He believes that long-term profitability is experienced through consistent development of individual employees and a sincere “spirit of hospitality”. Escape Lodging relies heavily on Nofield’s strength in developing strong, positive managers that operate with a sense of urgency and personal ownership.
Nofield is past President of the Oregon Lodging Association and earned the Certified Hotel Administrator designation from the American Hotel & Lodging Association in 1993. He was recently appointed to the Oregon Tourism Commission by Governor Kulongoski and was named Oregon Innkeeper of the year in 2003. Nofield also serves on the board of the Oregon Lodging Association. He has also served as President of the Cannon Beach Chamber of Commerce, President of the Cannon Beach Lodging Association, and Board Member of the Cannon Beach Children’s Center, Chairman of the annual Sandcastle contest and sat on the City of Cannon Beach Budget Committee.
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Becki Sperley, Chief Financial Officer
Becki Sperley is an essential member of the Escape Lodging Company management team. She has worked in the hospitality industry for 26 years. Sperley oversees the Corporate Accounting Department and is responsible for all financial aspects of Escape Lodging Company. She works with legal council, insurance agents and lending institution representatives on related matters and is integral in company planning and direction.
She was employed with George Drumheller Properties, Inc. from 1977 to 2001. Sperley served as Secretary/Treasurer of this corporation comprised of 7 hotels, 2 restaurants and 3 lounges in Washington, Idaho, Oregon and California. She has worked in all administrative aspects of hotel and restaurant management and was instrumental in the rebuilding of their hotel in Anaheim, California, which was damaged by fire.
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Cast of Creative Collaborators
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| Alyson Breathed, Marketing and Sales
Alyson has played a prominent role in the hotel sales and marketing community on the west coast for over 27 years. She provides creative leadership that helps position our properties and formulates our sales and marketing effort. Early in the development phase, Breathed helps to identify a specific personality we associate with each added property. This helps to create definition and drives much of the decision-making relative to that project. This “personality” helps insure that we stay true and targeted to our intention as we further hone our interiors, signage, and our supporting collateral. Breathed has worked in sales, marketing and management with Hyatt and Westin Hotels, The Riviera Country Club, The California Yacht Club, Los Angeles Athletic Club and the Multnomah Athletic Club as well as The Kimpton Hotels Group.
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| Kristine Gottsch , Marketing Director
Kristine is a key addition to our management team bringing with her a strong, broad background in marketing and she has hospitality at her core. Gottsch and Breathed present some danger to anyone who might stand in their path as they scheme new and creative marketing promotions for our properties.
Prior to joining Escape Lodging, Gottsch was with Charlton Engel Marketing where she was an account executive responsible for the marketing plans of clients such as: Sizzler Restaurants in Oregon and California, Figaro’s Pizza Nationally, California Closets, Drakes 7 Dees’ Nursery and A-Boy Plumbing & Electrical.
From 1997-2002 she was corporate marketing director for McMenamins where she managed the advertising, special events and public relations for 7 hotels and 52 pub/restaurants and an in-house marketing team of 10. She has held the post of marketing director for the Dougy Center for Grieving Children in Portland for 2 years and was the Regional Director of Special Events for Nordstrom stores in Oregon and Washington for 6 years.
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| Crowerks LLC - Creative Design
Cory and Brook Burnett – As managing principals of Crowerks, they head a team of highly intuitive and responsive talents that work collaboratively with their extensive list of clients. Crowerks plays an on-going and integral role in helping to tell the Escape Lodging story. They intuitively and masterfully design the graphic/visual images and products that create the identity for each of our properties and the parent company. They are genius listeners and distillers. Their combined talents, creativity, flexibility and ability to turn-on-a-dime are invaluable to Escape Lodging.
They are responsible for creating the Escape Lodging signature that can be seen consistently throughout our company in our websites, our printed collateral, our advertising, billboards, menus, signage, promotional materials, postcard campaigns and our property specific apparel. We rely on them to keep us ahead of the curves and trends rather than simply current. And, they keep us young (at heart). A complete list of clients can be viewed on their website at crowerks.com.
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