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Tom Drumheller, Chief Executive Officer
Drumheller has 29 years accumulating his extensive expertise in administration, operation and development of unique hotel and restaurant properties. He is committed to exceeding guest expectations via innovation, quality, teamwork, exacting budgeting/projections, tight control over operating expenses and managing profitability
As CEO of this progressive and innovative company Drumheller’s responsibilities include short and long-range planning, implementation of the company vision, project development, marketing, bank and investor relations, mentoring of key managers and overseeing the company’s management-training program. His 29 years of hospitality experience have been key in developing our existing team of positive, capable, strong managers who operate with a keen sense of urgency and creativity. His strong leadership, sense of humor and outstanding people skills help to define a company that stands out from its competition with engaging, invested and quality employees.
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PO Box 1037 - Cannon Beach, Oregon 97110
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Patrick Nofield, President
Patrick Nofield brings with him an extensive work history of over 19 years in the hospitality industry including 16 years with Steve Martin Management, where he served as Executive Vice President. In his current position as President of ELC Nofield is responsible for operational development and administration of the lodging properties. He believes that long-term profitability is experienced through consistent development of individual employees and a sincere “spirit of hospitality”. Escape Lodging relies heavily on Nofield’s strength in developing strong, positive managers that operate with a sense of urgency and personal ownership.
Nofield is past President of the Oregon Lodging Association and earned the Certified Hotel Administrator designation from the American Hotel & Lodging Association in 1993. He was recently appointed to the Oregon Tourism Commission by Governor Kulongoski and was named Oregon Innkeeper of the year in 2003. Nofield also serves on the board of the Oregon Lodging Association. He has also served as President of the Cannon Beach Chamber of Commerce, President of the Cannon Beach Lodging Association, and Board Member of the Cannon Beach Children’s Center, Chairman of the annual Sandcastle contest and sat on the City of Cannon Beach Budget Committee.
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Becki Sperley, Chief Financial Officer
Becki Sperley is an essential member of the Escape Lodging Company management team. She has worked in the hospitality industry for 26 years. Sperley oversees the Corporate Accounting Department and is responsible for all financial aspects of Escape Lodging Company. She works with legal council, insurance agents and lending institution representatives on related matters and is integral in company planning and direction.
She was employed with George Drumheller Properties, Inc. from 1977 to 2001. Sperley served as Secretary/Treasurer of this corporation comprised of 7 hotels, 2 restaurants and 3 lounges in Washington, Idaho, Oregon and California. She has worked in all administrative aspects of hotel and restaurant management and was instrumental in the rebuilding of their hotel in Anaheim, California, which was damaged by fire.
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Cast of Creative Collaborators
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| Bette Sinclair, Public Relations
Bette Sinclair continues to be a sought-after Public Relations consultant who, for more than fifteen years in the Portland area, has worked with clients in the travel, hospitality, lifestyle, restaurant, and entertainment industries.
Sinclair works for clients on a local, regional and national level. Her clientele include but are not limited to The Kimpton Hotel Group & Restaurants, McCormick & Schmick Restaurant Group, Bluehour Restaurant, In Good Taste Cooking School and Bistro, The Heathman Restaurant, Maverick's Sports Club, Aequis Spa Retreat, Sungari Pearl Restaurant, Art of Catering, and Geranium Lake Flowers. Sinclair has developed a diverse network of key media contacts that help promote our properties and has been demonstrably successful in developing our excellent reputation both regionally and nationally.
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| Alyson Breathed, Marketing and Sales
Alyson Breathed has played a prominent role in the hotel sales and marketing community on the west coast for over 22 years. Breathed provides the creative leadership that helps position our properties and formulates our sales and marketing effort. Early in the development phase, Breathed helps to identify a specific personality we associate with each property. This helps to create definition and drives much of the decision-making relative to that project. This “personality” helps insure that we stay true and targeted to our intention as we further hone our interiors, signage, and our supporting collateral. She develops a strategic plan for each property, which maintains the ongoing vitality of the sales and marketing efforts. Breathed has worked over 22 years in Sales and Marketing with Hyatt and Westin Hotels, The Riviera Country Club, The California Yacht Club, Los Angeles Athletic Club and the Multnomah Athletic Club as well as The Kimpton Group whom she has continued to work with on a consulting basis.
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| Crowerks LLC -
We rely heavily on Crowerks llc design team to drive the success of our exciting, innovative promotional campaigns that attract media attention rather than the more traditional and increasingly less successful advertising mediums that are saturated with product. They are responsible for conceptualizing our innovative graphics and developing the tone and creative texture that runs consistently throughout Escape Lodging Company properties. This includes the creation of our websites, logo design, print advertising and all property collateral materials.
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