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The Escape Lodging Philosophy on Marketing - The marketing of these properties is multidimensional, however the goal is to institutionalize one message – our Escape Lodging Company mantra:
“We will deliver on our promise to provide our guests a departure from their stressful reality – a chance to escape to our reality, if only for a couple of nights.”
The sales and marketing effort is oftentimes the difference between success and failure for new properties. Bookshelves are filled with manuals providing direction on how to promote and manage the sales effort for hotels; yet, they lack imagination and create dull, monotone hotels that simply trudge along. The sales and marketing effort is where imaginative promotional thinking can distinguish a property, give it personality and cause people to make the choice to stay with us, as well as return to us, rather than the competition. Product imaging drives first time visits. Experiencing a true Escape drives loyalty causing them to return and tell their friends. |
PO Box 1037 - Cannon Beach, Oregon 97110
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